PBS Kids Go has been granted a gift from the Arthur Vining Davis Foundation to help advance its digital technology programs, notably web-original programs. The US$250,000 grant will fund website expansions, educational game development, research and PBS station and producer support for PBS Kids Go.

Upcoming projects for PBS Kids Go, which targets school-aged children, include new short-form episodes of web-originals such as Fizzy’s Lunch Lab, new site features to enable users to customize their experience on the site, and more content on mobile devices and interactive white boards.

The grant comes as PBSkidsgo.org experiences significant traffic growth. Unique visitors to the website are currently up 30% year-on-year and average time spent on the site is up 23%. The website has been the number-one kids entertainment site for free videos streamed for the past nine months, with roughly 4.8 million videos streamed monthly.

The Arthur Vining Davis Foundation, established in 1952, provide grants for private higher education, religion, secondary education, health care and public television.