Cars 2
Consumer Products

Cars 2, Barbie drive Mattel profits

It looks like Disney/Pixar's Cars 2 franchise has paid off for Mattel, according to the company's second quarter financial results. The world's largest toymaker saw global net sales increase by 14% to US$1.16 billion and overall profits totaled US$80.5 million for the period, a 56% rise from last year's US$51.6 million.
July 15, 2011

It looks like Disney/Pixar’s Cars 2 franchise has paid off for Mattel, according to the company’s second quarter financial results. The world’s largest toymaker saw global net sales increase by 14% to US$1.16 billion and overall profits totaled US$80.5 million for the period, a 56% rise from last year’s US$51.6 million.

The company’s Entertainment business, which includes Radica and Games and Puzzles, experienced the biggest growth, as sales were up 41% for the quarter, primarily driven by the rollout of products featuring Cars 2 and WBCP’s Green Lantern.

Global sales for the Mattel Girls & Boys Brands business unit rang in at US$795.6 million, up 22% versus a year ago. Within that sector, sales for the Barbie brand were up 12%, while Other Girls Brands were up 29%, driven by the Monster High and Disney Princess doll lines. Meanwhile, global sales for the Wheels business, which includes the Hot Wheels, Matchbox and Tyco R/C brands, dipped 2%.

Sales for the Fisher-Price Brands business unit, which includes the Fisher-Price Core, Fisher-Price Friends and Power Wheels brands, were US$400 million, or up 4% versus last year, helped in part by solid performance in the Thomas and Friends preschool line.

Quarterly sales for the American Girl Brands business unit, which offers American Girl-branded products directly to consumers, were US$66.4 million, up 13%, reflecting sales of products related to Kanani, the 2011 Girl of the Year.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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