McDonald's
Consumer Products

Strawberry Shortcake returns to McDonald’s

A new Strawberry Shortcake Happy Meal and Mighty Kids Meal is now available across North American McDonald's restaurants thanks to a new deal with licensing agent CPLG and brand-owner American Greetings Properties.
July 14, 2011

A new Strawberry Shortcake Happy Meal and Mighty Kids Meal is now available across North American McDonald’s restaurants thanks to a new deal with licensing agent CPLG and brand-owner American Greetings Properties.

The Strawberry Shortcake: Berry Bitty City Scent-Sation Happy Meal includes six scented Strawberry Shortcake characters. Each Happy Meal toy comes with an online code that unlocks a virtual accessory inspired by Strawberry Shortcake or one of her friends in McWorld, McDonald’s immersive virtual world experience at www.happymeal.com. The toys will be available through July 28.

This marks Strawberry Shortcake’s  fifth Happy Meal promotion in North America since 2006. Strawberry Shortcake, who recently celebrated her 30th anniversary, debuted in 1980 as a line of social expressions products, as well as toys, videos, games, crafts and books.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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