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Doctor Who catalog for rent on Facebook

Following yesterday's news that family-friendly series Doctor Who is the top-selling series for BBC Worldwide, the BBC commercial arm is offering up a series of digitally re-mastered Doctor Who stories for rent via Facebook.
July 13, 2011

Following yesterday’s news that family-friendly series Doctor Who is the top-selling series for BBC Worldwide, the BBC commercial arm is offering up a series of digitally re-mastered Doctor Who stories for rent via Facebook.

Through using Facebook credits, users visiting the official Doctor Who page will be able to stream a selection of nine stories (each containing several episodes), including digitally re-mastered classics such as Tomb of the Cybermen as well as modern day-stories such as Silence in the Library. The Greatest Show in the Galaxy, meanwhile, will be a Facebook exclusive, having never been released on DVD.

The episodes will be available for 48-hour rental periods to Facebook users in the US, Canada, Europe, Australia and New Zealand.

The social media initiative is designed to tap into the online viewing power of the Facebook community while connecting with Doctor Who fans in anticipation of the show’s upcoming season, which airs this fall.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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