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Consumer Products

Angry Birds seek loyalty with new retail rewards program

Angry Birds creator Rovio is taking on the retail loyalty promotions space, granting marketing program designer TCC with a global license for loyalty promotions tied to the burgeoning franchise.
July 13, 2011

Angry Birds creator Rovio is taking on the retail loyalty promotions space, granting marketing program designer TCC with a global license for loyalty promotions tied to the burgeoning franchise.

Angry Birds, which currently consists of the games Angry Birds, Angry Birds Seasons and Angry Birds Rio, recently passed 200 million total downloads on various platforms across the world. The deal comes as Rovio rapidly expands its activities into broadcast media, merchandising, publishing and services.

The multi-year agreement provides TCC worldwide rights in a wide range of distribution channels including supermarkets and hypermarkets, drug stores, health and beauty chains, newspaper and newspaper kiosks, fuel chains, and convenience stores.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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