Warner Bros. debuts new Harry Potter licensing program

July 11, 2011 by Wendy Goldman Getzler

With this week’s release of Harry Potter and the Deathly Hallows – Part 2, Warner Bros. Consumer Products has announced its global licensing program based on the final installment of the billion-dollar film franchise.

LEGO has released a variety of playsets featuring magical locations and scenes from the Harry Potter films, including Hogwarts, The Forbidden Forest and the Knight Bus. Another key licensee is the Noble Collection, offering wands and other crafted artifacts.  Additional global licensees supporting the final film include: NECA, Tomy, Panini, DeAgostini, Hasbro, Rubie’s Costume, Artbox Entertainment, Gentle Giant, Bioworld Merchandising Inc., Hallmark, Mead, Tonner Doll and Jelly Belly Candy Company with the rerelease of a new20-flavor collection of Bertie Bott’s Every-Flavour Beans.

In terms of themed entertainment, Warner Bros, in partnership with Global Experience Specialists, has brought the internationally touring Harry Potter: The Exhibition, to New York City at the Discovery Times Center.  Harry Potter: The Exhibition is a showcase that features hundreds of authentic props in film-inspired settings such as the Gryffindor common room and Hagrid’s hut.  New York City is the last North American city to host Harry Potter: The Exhibition, before traveling internationally.

In Harry Potter and the Deathly Hallows – Part 2, the battle between the good and evil forces of the wizarding world escalates into an all-out war.  But it is Harry Potter who may be called upon to make the ultimate sacrifice as he draws closer to the climactic showdown with Lord Voldemort.

Tags: Harry Potter and the Deathly Hallows – Part 2, Lego, Warner Bros. Consumer Products