SpongeBob SquarePants will debut its first-ever original story created exclusively for Twitter next week.
The Ice Race Cometh: A Twitter-Tale, developed for Twitter by the SpongeBob writing team will run from Tuesday, July 12 to Friday, July 15. The story will be told in a series of multiple tweets and images each day that will set scenes and advance the action. The Ice Race Cometh serves as a prequel to Frozen Face Off, the brand-new, prime-time SpongeBob television episode, premiering Friday, July 15 on Nickelodeon.
The story begins with a tweet from Bikini Bottom action news: an anonymous wealthy entrepreneur offers a cool million clams to the winner of The Bikini Bottom great sleigh race. Several competitors chime in, including SpongeBob, Patrick, Sandy, Mr. Krabs, Plankton and even Gary, about their preparations for the race. The messages fly back and forth, with contestants trash talking one another right up to the moment when the race is about to begin.
About a third of SpongeBob’s fan base is made up of adults and has 25 million Facebook friends. Fans will be able to watch the story unfold and track the characters via a Twitter list or a custom tab on the SpongeBob Facebook page.