Rango
Consumer Products

Paramount establishes in-house animation division

Viacom-owned Paramount Pictures is launching an in-house animation division that will churn out its first title in 2014. Newly established Paramount Animation is focusing on CGI-animated films budgeted at up to US$100 million per picture.
July 7, 2011

Viacom-owned Paramount Pictures is launching an in-house animation division that will churn out its first title in 2014. Newly established Paramount Animation is focusing on CGI-animated films budgeted at up to US$100 million per picture.

Paramount Animation is positioned to focus on titles within the Viacom family, most notably on those stemming from the¬†Nickelodeon brand. Building on Viacom’s global consumer products business by capitalizing on merchandising opportunities tied to all Paramount Animation releases is also a priority.

The division is part of the studio’s long-term strategy for growth and will be housed within the Paramount Motion Picture Group. Initially, there will be one movie release per year. A search for the leader of the division is currently underway.

While Paramount has released an array of animated and youth-oriented films in its history, the company’s first fully owned CGI-animated property was March’s Rango (pictured),¬†which has grossed more than US$240 million worldwide.

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