TransformersDarkoftheMoon
Consumer Products

Hasbro transforms with virtual goods market

Virtual goods marketing, licensing and distribution company meemo has picked up a worldwide license with Hasbro for the Transformers brand.
June 27, 2011

Virtual goods marketing, licensing and distribution company meemo has picked up a worldwide license with Hasbro for the Transformers brand.

As part of the deal, meemo will develop an integrated global marketing campaign around Transformers-branded virtual goods that will include Facebook gifts and branded clothing for social gaming avatars on a variety of virtual world and social network platforms.

The initial line of virtual goods and virtual gift offerings will be based on Transformers: Dark of the Moon, the latest instalment in Paramount’s billion-dollar movie franchise.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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