The Hub launches kids’ virtual community

June 23, 2011 by Wendy Goldman Getzler

Discovery/Hasbro kidnet The Hub is extending its reach into the virtual world through a new online community that will live on the network’s website, Hubworld.com.

Club Hub will allow users to play a variety of games, solve puzzles and vote in newsworthy polls in order to personalize their own spaces based on The Hub’s current programming lineup.

Members will be able to build out their online identity by earning Club Bucks and receive other virtual rewards, such as badges, by playing games, watching videos and redeeming codes that will be found online, on-air, at Hub-sponsored events and included in retail merchandise.

Club Hub game titles include Transformers Prime Terrorcon Defense, Scrabble Sprint and My Little Pony: Adventures in Ponyville.

Tags: Club Hub, Discovery Communications, Hasbro, The Hub, virtual gaming