Pottermore
Consumer Products

Scholastic on board J.K. Rowling’s Pottermore project

Harry Potter author J.K. Rowling's new Pottermore project, a forthcoming online extension of the wizardry phenomenon that is rumored to have a user-generated element, is bringing Scholastic on board as a partner.
June 23, 2011

Harry Potter author J.K. Rowling’s new Pottermore project, a forthcoming online extension of the wizardry phenomenon that is rumored to have a user-generated element, is bringing Scholastic on board as a partner.

Once the website goes live in October, the publishing house will work to connect teachers and parents from its school and online channels directly to eBook sales via Pottermore and provide marketing and promotional support.  In addition, Scholastic will receive a royalty on sales of the US editions of the Harry Potter eBooks.

On top of offering digital content, Pottermore, the details of which still remain sparse, is expected to have interactive elements that include gaming and competitions.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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