SesameStreet
Consumer Products

Elmo, Grover and gang turn art muses

The Sesame Street brand is entering the world of fine art for the first time through a new agreement with cartoon and animation art specialist Art You Grew Up With.
June 22, 2011

The Sesame Street brand is entering the world of fine art for the first time through a new agreement with cartoon and animation art specialist Art You Grew Up With.

Sesame Street UK licensing agent CPLG has struck a deal with the London-based studio to offer a range of limited-edition customized art pieces based on iconic Sesame Street characters. Art You Grew Up With specializes in classic and original character-based artwork, which is sold through the company’s website and premium retail outlets such as Selfridges and House of Fraser.

A September exhibition is being planned at the London Victoria branch of House of Fraser, which will showcase the new art.

The agreement is the latest in a growing UK Sesame Street licensing program, with currently boasts more than 30 licensees. Partners include Hasbro for master toy, Warner Bros Interactive, Marks & Spencer, Abbey Home Media and William Lamb for footwear.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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