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Marketing

Music marketing reaches kids’ tunes

Chicago-based music marketer VerveLife is trying to make the rewarding nature of music a reality for kids and youth with two new customizable promotional music stores.
June 21, 2011

Chicago-based music marketer VerveLife is trying to make the rewarding nature of music a reality for kids and youth with two new customizable promotional music stores.

The company’s rewards-based RhymbaKid and RhymbaTween stores permit marketers to offer age-appropriate music downloading and streaming on COPPA-compliant platforms that feature more than 5,000 pre-licensed and curated tracks.

On RhymbaKid, aimed at the under-nine set, or RhymbaTween, companies can customize interfaces and insert messaging between music tracks. Brands can also create radio stations and playlists by genre, mood or activity.

VerveLife’s proprietary Rhymba campaign management platform has been allowing brands to manage digital music promotions and music delivery since the company’s inception in 2003. The company specializes in creating branded artist-centric promotional experiences and is marking its foray into the kids’ space with promotional campaigns based on youth artists like Justin Bieber and Miranda Cosgrove.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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