Chicago-based music marketer VerveLife is trying to make the rewarding nature of music a reality for kids and youth with two new customizable promotional music stores.
The company’s rewards-based RhymbaKid and RhymbaTween stores permit marketers to offer age-appropriate music downloading and streaming on COPPA-compliant platforms that feature more than 5,000 pre-licensed and curated tracks.
On RhymbaKid, aimed at the under-nine set, or RhymbaTween, companies can customize interfaces and insert messaging between music tracks. Brands can also create radio stations and playlists by genre, mood or activity.
VerveLife’s proprietary Rhymba campaign management platform has been allowing brands to manage digital music promotions and music delivery since the company’s inception in 2003. The company specializes in creating branded artist-centric promotional experiences and is marking its foray into the kids’ space with promotional campaigns based on youth artists like Justin Bieber and Miranda Cosgrove.