Zodiak Rights, the global division of Zodiak Media Group, has signed two new licensees for the online animated series and viral phenomenon, Simon’s Cat.
Only 4 U has acquired the rights to produce a range of Simon’s Cat products to include tote bags, travel accessories, glassware and food storage. Products are set to launch in the UK from early 2012. Carte Blanche Greetings, the company behind Tatty Teddy and My Blue Nose Friends, has added Simon’s Cat to its plush range. The initial plush line will roll out from October 2011 and will include plush and sound chip plush of various sizes and a mini key chain plush range.
Created by English animator Simon Tofield, Simon’s Cat follows the adventures of Simon’s cat and his relationship with Simon’s cartoon alter ego. Since March 2008, Simon’s Cat has received 133.9 million views on YouTube – making it the number-one rated video out of all videos on YouTube (Aug 2010).
Zodiak Rights has recently secured a number of licensing deals for the brand. Simon’s Cat giftware and homeware products were recently launched and other merchandise already available includes celebration cakes, greetings cards, gift wrap, gift bags, stationery-based gifting, calendars and diaries.