MaxRuby
Consumer Products

Max & Ruby hits US toy market

Corus Entertainment-owned Nelvana Enterprises is bringing its bunny-themed brand Max & Ruby to the US toy market with the help of new master toy partner Fisher-Price.
June 15, 2011

Corus Entertainment-owned Nelvana Enterprises is bringing its bunny-themed brand Max & Ruby to the US toy market with the help of new master toy partner Fisher-Price.

Fisher-Price has developed a full range of toys that includes plush, playsets and bath toys that are expected to hit retail in spring 2012 with a full launch in fall 2012.

Max & Ruby continues to be a popular book series and animated TV program for preschoolers. More than three million Max & Ruby books from author and illustrator Rosemary Wells have been sold to date and the TV series pulls in top ratings on Nickelodeon in the US. Nelvana recently announced the production of 26 new episodes in association with Chorion.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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