LIMA
Consumer Products

And the LIMA Excellence Awards winners are…

Disney blockbuster Toy Story 3 was saluted as the best licensed program of the year by the international Licensing Industry Merchandisers' Association last night at the annual Licensing International Expo 2011 in Las Vegas.
June 15, 2011

Disney blockbuster Toy Story 3 was saluted as the best licensed program of the year by the international Licensing Industry Merchandisers’ Association last night at the annual Licensing International Expo 2011 in Las Vegas.

Last night’s Excellence Awards recognized 15 successful licensed properties and products in seven categories including Art/Design, Character/Toy, Corporate, Film/Television/Celebrity/Entertainment, Sports, Promotion and Retailer.

This year’s winners within the entertainment and toy categories are:

Character/Toy Brand

Best Character/Toy Brand Program: Hello Kitty (by Sanrio, Inc.)

Best Character/Toy Brand Licensee: Hard Goods – Smart USA (for Hello Kitty)

Best Character/Toy Brand Licensee: Soft Goods – Loungefly (for Hello Kitty)

    Corporate

    Best Corporate Brand Program: Animal Planet (by Discovery Communications/The Joester Loria Group)

    Best Corporate Brand Licensee: Shabby Chic for Simply Shabby Chic at Target

      Film, Television, Celebrity or Entertainment

      Best Film, Television, Celebrity or Entertainment Program: Toy Story 3 (by The Walt Disney Company)

      Best Film, Television, Celebrity or Entertainment Licensee: Hard Goods – Lego (for Harry Potter)

      Best Film, Television, Celebrity or Entertainment Licensee: Soft Goods – Awake (for Glee)

        Sports and Sports-Themed Entertainment

        Best Sports Program: NASCAR Team Properties (by NASCAR and Teams)

        Best Sports Licensee: Jakks Pacific (for Ultimate Fighting Championship)

          Promotion

          Best Licensed Promotion: Dove Glee (for All by Twentieth Century Fox Film Corp.)

            Retailer

            Best Retailer: Boots (for Strictly Come Dancing)

              Overall Best Licensed Program of the Year

              Toy Story 3 (by The Walt Disney Company)

                About The Author
                Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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