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Consumer Products

Discovery Kids expands licensing program

Discovery Communications has inked new licensing deals with home textiles company Franco and health and beauty specialists Cosrich Group.
June 10, 2011

Discovery Communications has inked new licensing deals with home textiles company Franco and health and beauty specialists Cosrich Group.

The new branded line from Franco will include rugs, draperies, blankets, bath and beach towels, throw blankets and vinyl placemats. Cosrich Group will develop branded soap, body wash, bubble bath, shampoo, bath crayons, sponges, stone paper sheets, fizzing bath rocks, and foam pieces for kids.

Both new lines will hit mid and mass retailers throughout the US and Canada starting this upcoming holiday season.

The deals were brokered on behalf of Discovery Communications by Big Tent Entertainment, its North American licensing agent.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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