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Consumer Products

ZhuZhu Pets heads for the DVD aisle

Cepia, the maker of ZhuZhu Pets, has announced a worldwide television rights and home entertainment agreement with Universal Pictures for two feature-length animated DVDs to be released in 2011 and 2012.
June 9, 2011

Cepia, the maker of ZhuZhu Pets, has announced a worldwide television rights and home entertainment agreement with Universal Pictures for two feature-length animated DVDs to be released in 2011 and 2012.

With more than 62 million toy hamsters sold across the globe, the Zhu Zhu pets were the undisputed Toy of the Year in 2009.

LA-based prodco Moonscoop has been brought on board to help produce the features along with Prana Animation Studios. Both films will star the four original ZhuZhu Pets characters and follow their adventures in the “ZhuZhu-verse”.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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