zoobles
Consumer Products

Penguin to produce Zoobles books

Cartoon Network Enterprises, the exclusive global licensing and merchandising agent for toyco Spin Master, has signed a new partnership with Penguin Group to bring Zoobles into the book world.
June 9, 2011

Cartoon Network Enterprises, the exclusive global licensing and merchandising agent for toyco Spin Master, has signed a new partnership with Penguin Group to bring Zoobles into the book world.

The program will feature readers, storybooks, color and activity books and a collector’s guidebook based on Zoobles, a collectible toy aimed at a girls demo. Distribution is expected to hit all retail tiers in spring 2012.

Throughout the rest of 2011, Spin Master will add all-new characters as well as unique features and accessories to the toyline and further content to www.zoobles.com

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

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