millionsofmonsters
Tech

Moshi Monsters hits 50 million registered users mark

In two years, London-based Mind Candy has reached the 50 million registered users worldwide plateau for its Moshi Monster social network. The number includes 15 million registered users in North America.
June 6, 2011

In two years, London-based Mind Candy has reached the 50 million registered users worldwide plateau for its Moshi Monster social network. The number includes 15 million registered users in North America.

The website, aimed at a six to 12 demo, combines adoptable pet monsters, monitored social networking, games, stories, missions and educational puzzles.

The brand has recently trasinitions into the offline world with the launch of toys, books, videogames, trading cards and a magazine. Toronto, Canada-based toyco Spin Master is onboard as the US toy partner and will launch an exclusive retail partnership when the products hit shelves this summer.

Other irons in the fire include music releases, live tours and proposed film and TV productions.

It is estimated that the property has generated more than US$100 million for Mind Candy.

About The Author
Gary Rusak is a freelance writer based in Toronto. He has covered the kids entertainment industry for the last decade with a special interest in licensing, retail and consumer products. You can reach him at garyrusak@gmail.com

Menu

Brand Menu