LA-based Brand Central has appointed licensing veteran Andrew Lelchuk as EVP of business development and marketing.
Lelchuk will be joining the company in time for next week’s Licensing International Expo in Las Vegas.
In the new role, Lelchuk will be heading up the business development and marketing activities for the agency and its clients including Kellogg’s, Mark Burnett Productions and Dr Pepper Snapple Group. He will be responsible for developing growth strategies and direct-to-retail programs.
Most recently, Lechuk served as VP of marketing at Encore Software and EVP of sales and marketing at Namco Bandai Games America.