BBC Magazines is using The Koala Brothers brand to mark its foray into the preschool app space. Longtime digital partner and global Koala Brothers distributor Spellbound Entertainment will develop the app that will combine characters from the CBBC series with editorial from the magazines.
The app launch will coincide with the program’s re-launch on Disney Junior in the US in 2012. The app will launch initially on iTunes for the iPad, iTouch and Mac users and expand to Android devices via Google later next year.
BBC Magazines’ preschool team produces a range of children’s titles including CBeebies Weekly and the recently launched Something Special magazine.