Skechers
Consumer Products

Skechers launches sporting goods collection

Lifestyle footwear brand Skechers has signed a licensing agreement with Street Flyers to produce sporting goods and safety gear collections for kids and young adults that will launch in toy and mass market retailers throughout the US and Canada next spring.
June 2, 2011

Lifestyle footwear brand Skechers has signed a licensing agreement with Street Flyers to produce sporting goods and safety gear collections for kids and young adults that will launch in toy and mass market retailers throughout the US and Canada next spring.

New York-based wheeled sporting goods manufacturer Street Flyers will design, produce and distribute Skechers-branded bicycles, skateboards, scooters, skates and safety gear.  The children’s collection will incorporate designs and images from Skechers’ Zevo-3 animated TV series as well as Skechers Kids characters.

In related news, Skechers has commissioned a number of licensees to produce a range of products including children’s apparel, bags, sunglasses, legwear, medical scrubs and leather accessories.  The company is currently negotiating with additional licensees, both domestic and abroad, and continues to seek partnerships and opportunities for new product segments.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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