Crayola
Consumer Products

Crayola and Warner Bros. launch co-branded products

Crayola has drawn up a licensing agreement with Warner Bros. Consumer Products to bring Green Lantern, Looney Tunes and Scooby-Doo characters to Crayola's line of art activities.
June 2, 2011

Crayola has drawn up a licensing agreement with Warner Bros. Consumer Products to bring Green Lantern, Looney Tunes and Scooby-Doo characters to Crayola’s line of art activities.

The properties will be featured on Crayola’s giant coloring pages, color explosion and mess-free color wonder lines.

The Green Lantern books will hit shelves this summer, while Bugs Bunny, Tweety and Taz will make their way onto the Crayola Looney Tunes giant coloring pages this fall at Walmart stores across the US and Canada. The Crayola Scooby-Doo giant coloring pages will be available at retailers in the US and Canada in spring 2012.

The partnership also grants Crayola the rights to develop additional products based on DC Comics super heroes including Batman, Superman and DC Super Friends, as well as Happy Feet 2, at retailers in the US and Canada.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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