Ben 10 grows with new game show
Cartoon Network’s boys-skewing series Ben 10 has been commissioned by Turner Broadcasting into a new game show called Ben 10: Ultimate Challenge, marking another step in the growing franchise. UK indie production company Twenty Twenty will develop 120 x 22-minute episodes across 12 territories.
Ben 10: Ultimate Challenge will broadcast on Cartoon Network and is the first show in the franchise to be outsourced to an independent producer. All content in the new game show will be inspired by the three Cartoon Network-produced animated series Ben 10, Ben 10: Alien Force and Ben 10: Ultimate Alien.
The show format will see kids tasked with Ben 10 general knowledge rounds, as well as physical and mental agility tests. The themed set will be located in a London-based studio and will be the location of filming for all 12 territories.
The territories include the UK, Spain, France, Italy, Holland, the Nordic region, Hungary, Poland, Germany, Russia, Turkey and the Middle East. Hosted by a different presenter in each territory, there will be one child from each of the 36 contestants in every region crowned the ultimate Ben 10 Superfan.
The Ben 10 franchise currently boasts a merchandising line that has sold more than 500 million products across Europe, the Middle East and Africa.