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Starz enhances Encore channel offerings

Starz Entertainment is bolstering its suite of Encore premium channels in an effort to grow its current subscription base of 33 million. Among the initiatives kicking off on August 1 is a Spanish-language channel and a rebranded family channel.
June 1, 2011

Starz Entertainment is bolstering its suite of Encore premium channels in an effort to grow its current subscription base of 33 million. Among the initiatives kicking off on August 1 is a Spanish-language channel and a rebranded family channel.

The eighth Encore channel, Encore Espanol, will mirror the programming of the flagship Encore channel with uncut and commercial-free Hollywood movies for Spanish-language households.

The new Encore Family channel will replace Encore Wam and will echo sentiments of Starz Kids & Family. The ad-free channel will leverage family-friendly movie programming for its young audience.

Other channel changes include Encore Suspense – formerly Encore Mystery – which will offer more dramatic programming options. Encore Action HD and Encore Drama HD – two of the most popular Encore theme channels – will be the company’s 10th and 11th HD channel launches.

Starz Entertainment currently airs more than 1,000 movies and original series every month across its pay TV channels.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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