EyePet
Consumer Products

PlayStation brands get busy in Europe

London-based rights management company Target Entertainment is expanding the licensing programs for two kid-friendly PlayStation properties, Invizimals and EyePet.
May 31, 2011

London-based rights management company Target Entertainment is expanding the licensing programs for two kid-friendly PlayStation properties, Invizimals and EyePet.

Invizimals for PlayStation Portable has already inspired a range of products from licensing partner Panini including trading cards and stickers. The latter has already exceeded 6 million unit sales in Spain and Portugal. Target has signed a deal directly with Panini for the UK and the rest of Europe for these products. Other recent appointments include SaftaS.A. for stationery and back to school, Comansi for mini figurines in Spain and Portugal and Edibas collections for trading card games and figurines in Italy.

The PlayStation 3 pet-themed game EyePet (pictured) is at the center of a new multi-territory plush deal for with UK-based IGS Corporation. The two companies already work together on other PlayStation titles including LittleBigPlanet, Ratchet and Clank and Buzz!

The initial ranges of plush key chains, beanies, large plush, animated plush and sound-activated plush will rollout across Europe starting in October.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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