generationOn
Consumer Products

Hasbro honors youth community service

Hasbro, the second-largest toymaker in the US, honored six young people from across the US, ranging in age from seven to 17, last week in New York City in collaboration with generationOn, a global youth service movement that encourages kids to make their mark on the world through community service.
May 30, 2011

Hasbro, the second-largest toymaker in the US, honored six young people from across the US, ranging in age from seven to 17, last week in New York City in collaboration with generationOn, a global youth service movement that encourages kids to make their mark on the world through community service.

The youngest recipient of the Hasbro Community Action Hero Award, for instance, was inspired by a news report about children in a Darfur refugee camp and donated her own toys to an African relief organization and encouraged her friends to do the same. She went on to form her own non-profit called Riley’s Toys Foundation, which has shipped more than 18,000 toys to children in Africa over the past two years.

The Hasbro Community Action Hero Awards are a key part of Hasbro’s ongoing partnership with generationOn.  As its founding partner, Hasbro supports generationOn by lending a multi-year US$5 million investment by its Children’s Fund.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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