Viacom International Media Networks has upped Joana Carrion Boule to VP of Nickelodeon Editorial for Spain, Portugal and Greece. In her new role, Boule will oversee all brand and editorial development of Nickelodeon in the region.
Having previously worked for such media outlets as Fox Kids, Telecinco, Sogecable and Grupo Prisa. Boule has made her mark in Spain establishing Nickelodeon properties such as SpongeBob Squarepants, Dora the Explorer, iCarly, Penguins of Madagascar and Victorious and building their brand identities in the region. Her remit will now extend into Portugal and Greece.
Nickelodeon Spain has grown to become the number-one rated children’s channel in the market and continues to lead the charge in 2011 with an audience increase of 16.2% between January and March.