Character Options has been named the UK master toy licensee for the CBeebies’ TV series Rastamouse.
Character Options is launching toys emulating the reggae-loving, crime-fighting titular character and his friends Scratchy and Zoomer as early as October. Plush will be followed by a plastic collection of both figures and playsets.
Following the launch of the CBeebies TV series in January, the show has risen to the channel’s top-five animated programs.
DHX Media currently handles worldwide TV sales (excluding the UK) and worldwide licensing and merchandising for the brand.