Rastamouse
Consumer Products

Character Options to license Rastamouse in the UK

Character Options has been named the UK master toy licensee for the CBeebies' TV series Rastamouse.
May 19, 2011

Character Options has been named the UK master toy licensee for the CBeebies’ TV series Rastamouse.

Character Options is launching toys emulating the reggae-loving, crime-fighting titular character and his friends Scratchy and Zoomer as early as October. Plush will be followed by a plastic collection of both figures and playsets.

Following the launch of the CBeebies TV series in January, the show has risen to the channel’s top-five animated programs.

DHX Media currently handles worldwide TV sales (excluding the UK) and worldwide licensing and merchandising for the brand.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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