Mattel’s Monster High brand is partnering with the Kind Campaign in an effort to eradicate girl-against-girl bullying.
Monster High’s toy, consumer product, publishing and entertainment will be leveraged to reach Kind’s target tween and teen girl audience.
Starting this fall, Monster High and Kind will launch special programs and content for girls tospread the message that it is cool to be kind. For example, one of the programs will use Monster High animated webisodes to launch content that incorporates Kind Campaign founders Lauren Parsekian and Molly Thompson as monster-fied characters that teach the students at Monster High the importance of being kind.
Kind has visited more than 300 schools and organizations its documentary, Finding Kind, in tow. The film is currently touring the festival circuit.