Wildbrain Entertainment, the company behind the Yo Gabba Gabb! franchise, has added Beanie Babies creator Ty to its list of licensees.
The world’s largest plush manufacturer will develop and distribute a Yo Gabba Gabba! Beanie Babies collection based on the TV show, which currently airs in all major territories worldwide and on Nickelodeon in the US. The Beanie Babies will be available in time for the 2011 holiday season and will be sold at specialty gift retailers across the US. The collection will feature the cast of colorful characters including Brobee, Foofa, Muno, Toodee and Plex.
There are currently more than 45 Yo Gabba Gabba! licensees in the US and Canada. Partners include Simon & Schuster for publishing, Filter (Fontana/Universal) for music and Nickelodeon Home Entertainment/Paramount for DVDs.