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Sesame Workshop promotes road safety awareness

Sesame Workshop is supporting the United Nation's Decade of Action for Road Safety with a series of public service announcements and educational guides.
May 12, 2011

Sesame Workshop is supporting the United Nation’s Decade of Action for Road Safety with a series of public service announcements and educational guides.

Through funding from the FIA Foundation, three animated Sesame Street PSAs have so far debuted in Africa, Asia, Europe, Latin America and the Middle East.  The PSAs feature Grover in different scenarios shown buckling up or putting on a helmet and then giving a thumbs up. Grover will be wearing the official international road safety symbol—a yellow Road Safety tag— to show his support to the road safety cause.

Grover will also join world leaders at Road Safety events in Washington DC, Mexico City, Leipzig and Berlin to launch the UN’s long-term commitment to protecting children from accidents and injuries.

In addition to the PSAs, Sesame Workshop and the Global Road Safety Partnership are jointly developing a Road Safety Education Framework intended as a guide for road safety educators, parents and practitioners who are developing content, educational materials and communication strategies to help children better understand the risks associated with travel on or near the roads.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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