BobtheBuilder
Consumer Products

Kids get their hands on real-life Bob the Builder tools

A line of Bob the Builder-inspired tools and build-it-yourself projects are the fruits of a new partnership between HIT Entertainment and Red Toolbox. The line is the first license for Red Toolbox, which creates ergonomically designed real tools and carpentry kits for kids.
May 9, 2011

A line of Bob the Builder-inspired tools and build-it-yourself projects are the fruits of a new partnership between HIT Entertainment and Red Toolbox. The line is the first license for Red Toolbox, which creates ergonomically designed real tools and carpentry kits for kids.

The products will make their trade debut this week in Las Vegas and will be available at home improvement and mass retailers later this year.

Specific items include hammers, goggles, gloves and helmets in bright colors featuring Bob the Builder characters. In addition, Red Toolbox will market and manufacture kits where children can build wood replicas of Bob’s Machine Team including Scoop and Scrambler.

Bob the Builder currently airs in more than 240 territories and in 45 languages. It can be seen daily in the US on PBS Kids and Sprout.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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