Pirates
Consumer Products

New Pirates film calls for new round of products

The fourth film in the Pirates of the Caribbean franchise hits US theaters on May 20, and Disney Consumer Products is already stretching its marketing muscle with a slew of inspired fashion, beauty and toy merchandise.
May 4, 2011

The fourth film in the Pirates of the Caribbean franchise hits US theaters on May 20, and Disney Consumer Products is already stretching its marketing muscle with a slew of inspired fashion, beauty and toy merchandise.

The Pirates Of The Caribbean: On Stranger Tides-inspired product line includes a Swarovski collection of rings, earrings, charm bracelets and necklaces featuring black pearls, skulls and swords. The collection also includes replicas of pieces worn by the main characters played by Penélope Cruz and Johnny Depp in the movie.

OPI nail polish has launched a limited-edition collection that includes shades ranging from sage and lavender to khaki gray and pastel pink.

On the toys front, Jakks Pacific has launched figures and playsets that include a black light accessory. Jakks will also be introducing new board games based on Pirates of the Caribbean: On Stranger Tides later this fall. Lego, meanwhile, has introduced nine playsets that depict scenes from the film. Disney Interactive Studios, TT Games and Lego is also releasing Lego Pirates of Caribbean: The Video Game on multiple video game platforms this month.

More than 16 million Pirates books have been sold to date, and Disney Publishing intends to keep the numbers strong with new inspired storytelling through books and magazines for kids.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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