AmericanGirl
Consumer Products

Twenty five is the new tween for American Girl

Mattel's American Girl brand is turning 25 and to celebrate the occasion the company is launching in-store events, limited-edition merchandise and a special cruise.
May 3, 2011

Mattel’s American Girl brand is turning 25 and to celebrate the occasion the company is launching in-store events, limited-edition merchandise and a special cruise.

Since its first catalogue in 1986, American Girl has grown to sell more 20 million dolls and 135 million books that target preschool through tween-aged girls.

The year-long promotion includes 12 new collectible mini dolls, re-released American Girl deluxe DVDs and a birthday cruise that will set sail in November from Miami. The already sold-out Celebrity Cruise will feature performances, activities, and special events targeted at young fans.

Kicking things off, fans are now encouraged to share their favorite American Girl-inspired stories, supported with photos and videos at www.americangirl.com/stories.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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