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Kidz plays with Lego for three more years

Licensing agency Kidz Entertainment/EEMC will represent the Lego brand across the Nordics and Eastern Europe for another three years.
May 3, 2011

Licensing agency Kidz Entertainment/EEMC will represent the Lego brand across the Nordics and Eastern Europe for another three years.

The renewed deal sets the stage for the renowned Danish brand’s continued licensing growth. The Lego program currently holds a lineup of toys, movies, games, video games, shoes, apparel, online games, amusement parks and books under its banner.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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