Two of Spin Master’s girls-skewing brands, Zoobles and Liv, are joining McDonald’s Happy Meal lineup across North America starting April 29.
Eight Zoobles characters will be available throughout McDonald’s US and Canadian outlets, and Liv fashion dolls (pictured) will be available later this year to the global market.
Both brands have become the focus of licensing programs with Cartoon Network Enterprises acting as the US agent for the toyco. Zoobles, which entered the collectible toy scene last year, features more than 100 quirky characters. Liv dolls were launched by Spin Master in the fall of 2009.