The Weinstein Company has picked up all rights to Lee Hirsch’s documentary, The Bully Project, which premiered at the Tribeca Film Festival earlier this week.
The deal with Submarine Entertainment covers all rights in North America, the UK, Australia, New Zealand, South Africa and Germany. Weinstein also acquired the film’s distribution rights for pan-Asian satellite TV and will be the sales agent for the remaining global territories.
The Bully Project, written and produced by Hirsch and Cynthia Lowen, takes an in-depth look at bullying and its long-term impact. The film demonstrates how bullying has touched five kids and their families and is sure to resonate with the 18 million US kids who will reportedly experience bullying this year.