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Electric Company enters the transmedia world

Sesame Workshop's educational series, The Electric Company, is kicking off a third season next month on PBS Kids Go! with a transmedia twist.
April 21, 2011

Sesame Workshop’s educational series, The Electric Company, is kicking off a third season next month on PBS Kids Go! with a transmedia twist.

The Prankster Planet initiative involves 12 new two-minute animated segments that appear at the end of each full Electric Company TV episode, 12 multi-level online quests, 60 mini-games, an avatar creator, a rewards system and a magazine. A progress tracker will launch online this summer that will allow parents and teachers to follow kids’ learning status.

The Adventures of The Electric Company on Prankster Planet will air in a segment at the end of the TV series and will live in a new area of the program’s website. Electric Company members Jessica and Marcus will appear at the end of each episode as comic book heroes. The duo discovers pranksters are sucking up all the words on earth and enlists the help of fans to end this total ‘word’ domination. Each animated episode ends in a cliffhanger that offers a direct hand-off from story to game. When a player completes all 12 online missions, he or she becomes an official member of The Electric Company.

The Lost Guide to Prankster Planet magazine will round off the experience by extending the math concepts and vocabulary featured online and in the animated TV segments.  The magazine, distributed to PBS and other Electric Company partners, will contain secret Prankster Planet information that the reader can use to collect hidden words.

The Adventures of The Electric Company on Prankster Planet will air starting May 2.  The online component will go live that same day at PBSKIDSGO.org/electriccompany.

 

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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