Sprout picks up LazyTown
Health-conscious television series LazyTown is heading to 24-hour preschool channel Sprout.
LazyTown joins the network’s current lineup that includes Sesame Street, Barney & Friends, Thomas & Friends and The Wiggles. The show will begin airing daily exclusively in the US on Sprout this September.
The deal includes the first two seasons of LazyTown as well as LazyTown Extra. Additionally, the series will be included on Sprout’s VOD service, as well as on its website, SproutOnline.com, through a host of games and coloring pages.
The LazyTown entertainment brand has already established a presence in the US market through partnerships with health food companies like Walter P. Rawl & Sons, which currently distributes individual servings of branded fresh fruits and vegetables into elementary schools across the country.