Moomin
Consumer Products

The Moomin keep movin’

The Moomin licensing program is expanding through a new deal with Hype Associates.
April 18, 2011

The Moomin licensing program is expanding through a new deal with Hype Associates.

Licensing consultancy Caroline Mickler, which is implementing the Moomin brand strategy in the UK, has forged an agreement with Hype for a new range of greetings cards.

The range, which will be available at retail later this month, consists of 16 cards featuring the troll-like characters such as MoominMamma, MoominPappa, Little My and Snorkmaiden.

The Moomin have been stars of books, cartoon strips, stage and the screen for more than 50 years.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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