The Moomin licensing program is expanding through a new deal with Hype Associates.
Licensing consultancy Caroline Mickler, which is implementing the Moomin brand strategy in the UK, has forged an agreement with Hype for a new range of greetings cards.
The range, which will be available at retail later this month, consists of 16 cards featuring the troll-like characters such as MoominMamma, MoominPappa, Little My and Snorkmaiden.
The Moomin have been stars of books, cartoon strips, stage and the screen for more than 50 years.
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