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Consumer Products

Nickelodeon brands get into Easter mode

Nickelodeon Consumer Products Brazil, along with partner Exim Licensing, is getting into the Easter spirit with a new range of Easter Eggs based on Nickelodeon characters and brands.
April 18, 2011

Nickelodeon Consumer Products Brazil, along with partner Exim Licensing, is getting into the Easter spirit with a new range of Easter Eggs based on Nickelodeon characters and brands.

Confectionery licensee Top Cau will create Ni Hao Kai-Lan and The Backyardigans-branded chocolate Easter Eggs, which will join SpongeBob SquarePants, iCarly and Penguins of Madagascar eggs that are returning to shelves this spring.

The Backyardigans eggs are part of an exclusive deal with Walmart in Brazil.

A separate deal with retailer Lojas Americanas will see SpongeBob SquarePants Easter eggs containing a miniature sponge and iCarly Easter Eggs that contain a small radio.

In a deal with retailer Arcor, Penguins of Madagascar Easter Eggs will include a character premium inside.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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