PotteryBarnKids
Consumer Products

Pottery Barn Kids gets worldly with National Geographic

National Geographic and Pottery Barn Kids US are partnering on a new program that incorporates educational content, activities and merchandise.
April 14, 2011

National Geographic and Pottery Barn Kids US are partnering on a new program that incorporates educational content, activities and merchandise.

Starting April 21, the children’s home furnishing retailer will offer a collection of National Geographic-inspired products, with National Geographic’s net proceeds going to support ocean exploration, conservation, research and education programs.

The marine-inspired products will be available across Pottery Barn Kids’ 85 retail stores in the US and Canada as well as online.

Drawing on National Geographic’s focus on science and wildlife, the program will be supported by games, activities, live events, a new Little Explorers Club and special access to National Geographic explorers and photographers through informational videos on potterybarnkids.com. On top of seasonal features, the program will include a sweepstakes for a 10-day National Geographic Expeditions family trip for four to the Galápagos Islands, provided by National Geographic Expeditions and Pottery Barn Kids.

This is the first time Pottery Barn Kids has partnered with the National Geographic Society.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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