Consumer Products

LIMA Excellence Awards nominees revealed

The International Licensing Industry Merchandisers' Association (LIMA) has revealed this year's nominees for the 2011 International Licensing Excellence Awards.
April 13, 2011

The International Licensing Industry Merchandisers’ Association (LIMA) has revealed this year’s nominees for the 2011 International Licensing Excellence Awards.

The awards, which recognize outstanding creativity and performance in trademark licensing, will be announced on June 14 during the Licensing International Expo in Las Vegas.

The 69 nominees have been selected from the following categories: Art or Design, Character or Toy, Corporate, Film, Television, Celebrity or Entertainment, Sports or Sports-themed Entertainment, Licensed Promotion and Retailer of the Year.

The nominees include:

Best Property & Brand Owner/Licensing Agent:
Hello Kitty,  Sanrio
JCB,  JC Bamford Excavators/JCB Consumer Products
Justin Bieber,  Bravado International Group
PGA Tour,  PGA Tour
The Stanley Works,  Stanley Black & Decker/The Beanstalk Group
Toy Story 3,  Disney Consumer Products
Victoria and Albert Museum,  Victoria and Albert Museum/V&A Enterprises

Best Character or Toy Brand Program of the Year:
Hello Kitty, Sanrio
Minnie Mouse, The Walt Disney Company
Peppa Pig, eOne Entertainment
Skelanimals, Skelanimals, LLC/Art Impressions

Best Film, Television, Celebrity, or Entertainment Program of the Year:
Dora the Explorer, Nickelodeon ConsumerProducts
How to Train Your Dragon, DreamWorks Animation
Justin Bieber, Bravado International Group
Toy Story 3, The Walt Disney Company
The Twilight Saga: Eclipse, Summit Entertainment/Striker Entertainment
The Wizarding World of Harry Potter, Universal Orlando Resort/Warner Bros. Consumer Products

Best Licensed Promotion of the Year:
Burger King’s The Twilight Saga: Eclipse Ultimate Experience, Summit Entertainment/Striker Entertainment
Chuggington Traffic Safety Cross-Platform Promotion, Ludorum/Super RTL
Dove Glee For All, Twentieth Century Fox Film Corp.
Gillette Fusion ProGlide Limited Edition Armed Forces Licensed Razor Program, U.S. Army, Navy, Air Force, Marines, Coast Guard
Green’s Free Irwins Apron, Irwin Family
Mr. Happy Should’ve Gone to Specsavers, Chorion
SGI Apparel & Kohl’s Bakugan Gift with Purchase Program, Nelvana Enterprises/Cartoon Network Enterprises

For a complete list of the nominees in each award category, please click here.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at


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