Scholastic Parent & Child magazine has launched its first iPad app that will provide original reporting, age-targeted behavioral advice and consumer product recommendations with direct-to-purchase links.
Designed specifically for parents, Scholastic Parent & Child PLUS follows Scholastic Media’s recent launch of the Touch & Tilt line of interactive storybook iPad apps for kids.
The app is launching alongside a promotional campaign sponsored by Chrysler. Families who visit Chrysler Brand’s Town & Country Facebook page can register to test-drive the all-new Town & Country and Chrysler will donate five new books from Scholastic to their chosen school, as well as an additional five books to a school in need. Up to 150,000 books will be donated through the promotion.
The Scholastic Parent & Child print edition currently reaches more than 7.5 million parents.