iPad
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Scholastic Parent & Child eyes digital-savvy parents

Scholastic Parent & Child magazine has launched its first iPad app that will provide original reporting, age-targeted behavioral advice and consumer product recommendations with direct-to-purchase links.
April 11, 2011

Scholastic Parent & Child magazine has launched its first iPad app that will provide original reporting, age-targeted behavioral advice and consumer product recommendations with direct-to-purchase links.

Designed specifically for parents, Scholastic Parent & Child PLUS follows Scholastic Media’s recent launch of the Touch & Tilt line of interactive storybook iPad apps for kids.

The app is launching alongside a promotional campaign sponsored by Chrysler. Families who visit Chrysler Brand’s Town & Country Facebook page can register to test-drive the all-new Town & Country and Chrysler will donate five new books from Scholastic to their chosen school, as well as an additional five books to a school in need. Up to 150,000 books will be donated through the promotion.

The Scholastic Parent & Child print edition currently reaches more than 7.5 million parents.

 

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