iPad
Consumer Products

Scholastic Parent & Child eyes digital-savvy parents

Scholastic Parent & Child magazine has launched its first iPad app that will provide original reporting, age-targeted behavioral advice and consumer product recommendations with direct-to-purchase links.
April 11, 2011

Scholastic Parent & Child magazine has launched its first iPad app that will provide original reporting, age-targeted behavioral advice and consumer product recommendations with direct-to-purchase links.

Designed specifically for parents, Scholastic Parent & Child PLUS follows Scholastic Media’s recent launch of the Touch & Tilt line of interactive storybook iPad apps for kids.

The app is launching alongside a promotional campaign sponsored by Chrysler. Families who visit Chrysler Brand’s Town & Country Facebook page can register to test-drive the all-new Town & Country and Chrysler will donate five new books from Scholastic to their chosen school, as well as an additional five books to a school in need. Up to 150,000 books will be donated through the promotion.

The Scholastic Parent & Child print edition currently reaches more than 7.5 million parents.

 

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu