Marvel
Consumer Products

Huffy bikes spin into Marvel universe

Marvel Entertainment has forged a licensing agreement with Huffy Bicycles to produce a line of bikes and scooters based on five Marvel properties.
April 11, 2011

Marvel Entertainment has forged a licensing agreement with Huffy Bicycles to produce a line of bikes and scooters based on five Marvel properties.

The new range of bikes will support Marvel Studios’ upcoming Thor, Captain America: The First Avenger and The Avengers movies with products at select online and brick and mortar retail outlets in the US and Canada. Huffy bicycles and scooters for Spider-Man Classic and Marvel Heroes are also in development and will be available to the same retailers.

The Thor wheeled goods products are just being released in anticipation of the film’s release on May 6. The Captain America: The First Avenger movie products will be at retailers in early summer, with the movie release on July 22. Consumers will find Huffy products for Marvel Studios’ The Avengers movie at retail in spring 2012.

The Spider-Man Classic and Marvel Heroes products, meanwhile, will be in select retail outlets in mid-2011.

 

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

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