BakuganCampaign
Consumer Products

Turner launches pan-European Bakugan campaign

UK-based kids' advertising and consultancy business Turner Media Innovations is teaming with toy firm Spin Master to launch a pan-European campaign for the Bakugan Battle Brawlers range, marking the biggest multi-territory deal to come out of Turner's one-year-old EMEA ad division.
April 8, 2011

UK-based kids’ advertising and consultancy business Turner Media Innovations is teaming with toy firm Spin Master to launch a pan-European campaign for the Bakugan Battle Brawlers range, marking the biggest multi-territory deal to come out of Turner’s one-year-old EMEA ad division.

The venture also signals Spin Master’s first synchronized multi-territory campaign across Europe.

Coinciding with next week’s premiere of Bakugan Battle Brawlers: Gundalian Invaders, the seven-figure campaign will launch in the UK, France, Germany, the Netherlands, Russia, Hungary, Romania, Turkey and the Nordic region.

The campaign will broadcast on both Cartoon Network and Boomerang and will include a 40-second TV spot driving to a specially created website in each territory.  Turner Media Innovations produced all creative and handled all language translations for both on-air and online.

About The Author
Wendy is Kidscreen’s Associate Editor. When she’s not sourcing material for the brand's daily email newsletter, she’s researching, writing and connecting with others about the newest trends in digital media. Contact Wendy at wgoldman@brunico.com.

Menu

Brand Menu