UK-based kids’ advertising and consultancy business Turner Media Innovations is teaming with toy firm Spin Master to launch a pan-European campaign for the Bakugan Battle Brawlers range, marking the biggest multi-territory deal to come out of Turner’s one-year-old EMEA ad division.
The venture also signals Spin Master’s first synchronized multi-territory campaign across Europe.
Coinciding with next week’s premiere of Bakugan Battle Brawlers: Gundalian Invaders, the seven-figure campaign will launch in the UK, France, Germany, the Netherlands, Russia, Hungary, Romania, Turkey and the Nordic region.
The campaign will broadcast on both Cartoon Network and Boomerang and will include a 40-second TV spot driving to a specially created website in each territory. Turner Media Innovations produced all creative and handled all language translations for both on-air and online.