MonkeyQuest
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Nickelodeon’s Monkey Quest makes official debut

After two years in development, Nickelodeon has officially launched its latest kid-oriented virtual world, Monkey Quest.
April 8, 2011

After two years in development, Nickelodeon has officially launched its latest kid-oriented virtual world, Monkey Quest.

Based on an original property, the free-to-play massively multiplayer online game (MMOG) is set in the World of Ook, a mysterious realm where monkeys rule and five tribes must band together against one dark force that threatens them all. The game offers a hybrid payment option for players who want an enhanced experience that offers additional access to trails, quests, abilities and other exclusive items. Subscriptions are offered at US$9.95 a month and US$79.95 for one year.

Nickelodeon is backing Monkey Quest with a full multi-platform marketing campaign that includes on-air advertising across Nickelodeon channels and sites like Nicktoons, Nick.com, AddictingGames.com and TeenNick.com.  The campaign will also include promotions, off-channel sampling and a movie-style trailer.

Monkey Quest was created in partnership with Behaviour Interactive and is the latest addition to Nickelodeon’s virtual world portfolio that includes Neopets and Petpet Park. ┬áTogether, Petpet Park and Neopets attract more than 3 million monthly unique users in the US.

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